UHC worked alongside London-based Arts Admin to produce a brand identity for their week-long activism festival Two Degrees: Art and Activism, Climate and Cuts.
UHC presented a bold, striking identity, printed in a fluorescent green Pantone® ink that reflected the client’s brief; to make all the information highly visible and immediately accessible. The unmistakable vibrant use of colour was carried throughout the festival on programmes, timetables and maps.
All the designs were produced using 100% recycled FSC approved paper by high quality environmentally aware printers.
UHC collaborated with Greenpeace to encourage aspiring activists to ‘join the rebellion’ against Volkswagen’s ongoing investment in the opposition of key environmental laws related to CO2 emissions cuts.
A set of Star Wars icons were designed for use on commemorative T-shirts that would be given away to campaign enthusiasts. UHC also provided Photoshop expertise, assisting with the creation of promotional postcards and large-format poster work.
In 2011, Platform embarked upon a complete overhaul of their online identity. The organisation’s web presence had become unintentionally fragmented and outdated; the combined result of a general lack of cohesive development, and the establishment of multiple project specific micro-sites.
Blending a wealth of art, activism, and research, UHC delivered a one site solution that streamlined existing content, whilst simultaneously improving user experience and interaction. Working with WordPress, we also developed a bespoke content management system, encouraging full participation in site maintenance by all Platform staff.
The project was treated as an opportunity to introduce a new colour pallet, refreshing Platform’s branding in the process. This resource has subsequently been applied to additional web, screen, and print based projects, strengthening the organisations visual presence.
In 2011, UHC acted as an official sponsor of the Liverpool Art Prize, an annual award for fine artists based or born in Liverpool. UHC’s involvement was a direct result of our ongoing collaborative relationship with Metal Culture Liverpool.
The Liverpool Art Prize aims to promote national awareness and discussion of contemporary art. To aid this cause, our design team delivered a handheld guide containing an introduction to each shortlisted artist, accompanied by visual examples of their exhibited work.
To stimulate debate, the booklet was bound with a double gatefold card cover that folded out to reveal a polling card with a perforated edge. Visitors to the exhibition were invited to complete the card, detach it, and return it to a polling station as they exited the venue. Each vote contributed to the democratic selection of 2011’s wining artist.
UHC also designed Liverpool Art Prize promotional posters that appeared on city wide commuter rail networks during the run up to the event.