In 2011, UHC acted as an official sponsor of the Liverpool Art Prize, an annual award for fine artists based or born in Liverpool. UHC’s involvement was a direct result of our ongoing collaborative relationship with Metal Culture Liverpool.
The Liverpool Art Prize aims to promote national awareness and discussion of contemporary art. To aid this cause, our design team delivered a handheld guide containing an introduction to each shortlisted artist, accompanied by visual examples of their exhibited work.
To stimulate debate, the booklet was bound with a double gatefold card cover that folded out to reveal a polling card with a perforated edge. Visitors to the exhibition were invited to complete the card, detach it, and return it to a polling station as they exited the venue. Each vote contributed to the democratic selection of 2011’s wining artist.
UHC also designed Liverpool Art Prize promotional posters that appeared on city wide commuter rail networks during the run up to the event.