In 2011, Platform embarked upon a complete overhaul of their online identity. The organisation’s web presence had become unintentionally fragmented and outdated; the combined result of a general lack of cohesive development, and the establishment of multiple project specific micro-sites.
Blending a wealth of art, activism, and research, UHC delivered a one site solution that streamlined existing content, whilst simultaneously improving user experience and interaction. Working with WordPress, we also developed a bespoke content management system, encouraging full participation in site maintenance by all Platform staff.
The project was treated as an opportunity to introduce a new colour pallet, refreshing Platform’s branding in the process. This resource has subsequently been applied to additional web, screen, and print based projects, strengthening the organisations visual presence.