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The Common Cause Handbook

This groundbreaking though quite modest looking publication was the outcome of a significant creative relationship between UHC and the Public Interest Research Centre.

The Common Cause Handbook is a guide to the recognition and utilisation of value systems and communicative tools, to encourage lasting social and environmental change. Both groups spent time between Manchester and Machynlleth in facilitated workshops and in-depth project development discussions, to create an accessible and visually appropriate aesthetic.

The solution includes Isotype inspired iconographic images, created to animate the handbook text and locate it comfortably alongside additional type based data-graphics.

The final handbook was produced with the support of Oxfam, WWF, and Action for Children, and took form as an A5 publication, printed on 100% recycled FSC approved paper.

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